Learning how to effectively promote your Virtual Assistant business can be a struggle. After all, there are so many different things you can do – it can all feel a little overwhelming. You don’t want to feel pushy or too salesy, and you certainly don’t want to spend masses of time doing it. However, if you want your business to grow, you know that learning how to promote it is something you’re going to have to get used to doing.
If you want to promote your Virtual Assistant business – you need to be visible
In order to promote your business, you do need to be visible on and offline! [Check out Are you in the visibility spotlight or hiding in plain site, if you want help with this.] The good news is, promoting your Virtual Assistant business doesn’t have to be overwhelming at all. There are ways you can easily promote it, without being pushy and without taking up a lot of your time.
You also need to be active
We all know that recommendations and referrals are a great way to grow your business, as is networking. You can also use PR to help promote your business [Check out this blog on How to use PR for VA business growth] and interact in a couple of active Facebook groups. But as with anything, if you’re not actively implementing them, they will amount to nothing.
So, whether you’re looking to get more active or are looking for new inspiration – here are 10 easy ways to promote your Virtual Assistant business.
#1: Ask to guest post
Just reach out and ask. Who can you ask? How about authorities in your niche? You could also ask past and current clients, as well as those in complementary businesses and even other VAs. Take a look at our blog post on How to find guest blogging opportunities.
#2: Create monthly roundup posts
Write a post where you mention several different businesses. This can be a post of people you admire and/or recommend, or even interesting content you’ve seen online. Once written, email the people included in your post and let them know you’ve mentioned them.
As Neil Patel recommends in his article on how to create a roundup post that will skyrocket your traffic:
“You need to inform the participants that the post is live. If you did a great job writing the piece, then they should be more than willing to help spread it.”
#3: Link up with others and cross promote
As with guest posts, why not take it a little further and start to actively recommend others? You could link up with other businesses and each cross promote and/or recommend each other to your lists and social media followers.
#4: Share your blogs on Pinterest
Create images for your blog posts and pin them to Pinterest. You are blogging, right? If not, check out this article on why you need to be blogging on your VA site! [Need help with Pinterest? Check out Rachel Ngom’s Pin With Purpose course.]
#5: Post on FB and reach out to your network
Create a post advertising your client availability and then PM your friends and ask them to share that post with their networks. Don’t be shy – you never know who they may know!
#6: Fill out your Facebook profile and page!
If you’re on Facebook, link to your business page in your personal bio. And whilst you’re at it, make sure you’ve filled out all of the sections on your business page. It’s not only good business sense to make use of what’s available to you, you’ll also be surprised at how many people will click through and take a read.
[If you need ideas on how to engage followers on your Facebook page, check out our paid guide: Facebook Content Planner.]
#7: Update your email signature
Your email signature gives you access to another free promotional space for your business. Add in your contact info, social media connections, and even link over to your latest free resource, by using an email signature you’ve created in WiseStamp.
#8: Utilise your LinkedIn bio
LinkedIn is an awesome platform for businesses, but only if you’ve filled out your bio. Sell yourself on it, by filling out the background info and adding in your downloadable resources.
Check out Warren Knight’s guest post on LinkedIn for help with this platform: 7 mistakes you need to avoid making on LinkedIn and you can also grab a copy of our own paid guide: the LinkedIn Marketing Planner.
#9: Fill out Google My Business
As this resource is on Google, it’s good for growing your visibility on the biggest search engine. So fill out your listing and ask a couple of clients to add reviews to it. (Click through to check out Google My Business).
#10: Create a freebie optin
Create an optinable download and start your own mailing list! This may be the last way mentioned on this list, but it’s an essential one for all online businesses. [Not sure why it’s so important? Check out our recent blog on the 5 reasons why you need to create a mailing list! And if you need help with free content creation ideas, also check out this article on great free content you should have on your website.]
You don’t even need a website to grow your list, if you use ConvertKit to create your landing pages. Check out How to effectively promote your lead magnet and how to stay in touch with your subscribers, for additional help on email lists and lead magnets.
Promoting your Virtual Assistant business will become easier, as your network grows – and the 10 ways listed above, will help. By connecting with other VAs, you’ll not only get help and support when you need it, but it’s an excellent way to find VAs with skills that complement yours, as well as potential JV partners, people to guest blog on your site – and vice versa. Of course, it’s also an awesome way to work with Associates and potentially get client referrals, too!
If you’re looking to expand your VA contacts, why not join the VA Membership (previously called the VA: Be Awesome Club)? This affordable monthly membership will help you grow your business, expand your network and get help and support when needed. You’ll find all the details, over on this page.