An editorial calendar is an essential part of your business if you want to gain control and manage your regular content production. The simple calendar layout gives you an at-a-glance view of your content creation and release dates etc. and, as it can be used for blogging, social media content, product launches and advertising. It’s a […]
When it comes to fast interaction, Twitter has it all. With everyone from celebrities to your own children having an account, it gives you an insight into everything, from modern family life to the goings on in government. Those new to Twitter can easily get lost in the terminology, interaction options and simple etiquette rules […]
When you’ve made a decision to start a blog it can seem like a daunting task. There’s the worry about what to write about, as well as keeping it interesting AND committing to actually write content on a regular basis, and that before you’ve even started to think about how to actually construct a blog! […]
We’ve all heard how the content on your website needs to be fresh and updated on a regular basis. A blog seems like the perfect answer, as it also showcases your expertise. So, are you thinking of starting a blog? Maybe you already have one, but haven’t updated it for a while. Whatever stage your […]
A client review is a two way communication exercise to determine a number of things: What works well Where improvements can be made Planning for the next 3 months Asking for a referral Feedback is essential in any relationship and the review is a good time to both give and receive feedback. It enables ‘niggles’ […]
We all want more clients or to increase our offering to existing clients. Being in contact with our list and top of mind for potential customers by use of email marketing etc is one way. Another important element is to follow up. When to follow up You may be asked a question, someone may identify […]