You Don’t Have to be an Expert in Everything to be a VA

There’s a misconception that many people hold on to, and it’s keeping them from either launching their business, or sharing their expertise with the very people who need it most.

Do you feel like you don’t know enough, aren’t experienced enough to be a Virtual Assistant?  Or that you need to do a little more research first…

While there are some (usually those selling the high-priced VA Training Courses) who will tell you that all of that is true, it’s really not.

The fact is, everyone, in every level of life and business can use the help of someone who has “been there and done that.”  Or with the help of someone who is willing to try and learn. I am not encouraging you to fake it til you make it or to use client time as your training time but not every client is looking for the guru and often they will hire a Virtual Assistant based on attitude and personality, knowing that the technology can be learnt when working together.

No niche yet

Not only that, not every client wants a VA who offers pure niche services, there are clients out there who are happy to work with a new Virtual Assistant because they know that not only will your skills, techniques and strategies will be beyond their capabilities, they know you are prepared to spend time learning how a software works to get the best from it.  Where as someone who has been using a particular software for a long time may be in the space where they have set ways in which they like to do it, and that may not be the most productive or best ways in all honesty.

Here’s an example. Let’s imagine you are talking to a new online business owner. They know who their market is, in fact they have created a digital product. It’s beautifully designed and ready to go, but they have no clue how to actually market it or how to use social media to get it in front of the right people.

Would it make sense for you to hire a Virtual Assistant who helps plan 6 figure high-profile launches promising you the world with landing pages, funnels etc or someone who can work with a new business owner, openly, honestly and affordably to move it forwards.  Now don’t get me wrong, we all aspire to have the best possible business but a new business needs to ensure it has the infrastructure to pull it off, no matter who your Virtual Assistant is that takes time, effort and resources.

It’s worth remembering your client may not yet have a huge email list;  a ready list of influential JV partners; or an affiliate program yet.  What they need right now is a Virtual Assistant who can help them build those things, someone who is constantly learning and maintaining their professional development and who is watching what others are doing and learning from them and then making the suggestions to the client about things to try.

So do not panic if you don’t have a niche – a niche is just a marketing tool to help you get clients. 

Position Yourself in Just the Right Place

As you can see – not everyone needs or wants the Virtual Assistant who knows everything and charges them a small fortune.   Your dream client is the one who can benefit from your expertise, right now, just the way you are. So don’t make the mistake of thinking you don’t know enough or have enough experience to be of value to someone else.   Remember this, there is always someone working their way through where you were just a short time ago, and generally clients are looking for you to be one step ahead of them.

Over the past couple of weeks during coaching calls, I have been talking to clients about positioning themselves – there will always be new things to learn, (everyday really is a school day), there will always be things to try and you don’t need to be the expert in everything.

The VA Membership is the only UK VA business accelerator that’s designed specifically to help you build and grow your VA business, to help you create recurring revenue and consistent growth through regular and consistent action that helps you continue your professional development.  With over 100+ hours of courses, weekly co-working sessions, weekly group coaching calls, a private support group and the ability to pay as you go – when you’re ready to grow or scale your business online.  As you review and refresh you will want to tap into our business checklists, templates, example documents, swipe copy and so much more to ensure you are supporting your business to the best of your ability.  (We can often get sidetracked supporting clients in all honesty.)

The VA Membership has the option to upgrade to more one to one coaching and mentoring support as part of the Luminary VA coaching and mentoring options.  If you would like to see / learn more, then please do check out The VA Membership.