Learn how to identify your ideal customer as a VA in this Guest Blog by Sam Wilson, Co-Founder of Virtalent
If you’ve decided to go full steam ahead into setting yourself up as a VA and haven’t given much thought to who your ideal client is, stop! Take a breath and rewind.
This is the single most important step you can take when you start your business. The more time you spend thinking about it upfront, the less time you’ll waste later down the line.
Why is it important? Well, if you don’t complete this important step, you’ll most likely end up stressed and unhappy, working with people who just don’t fit with your values. That’s why we make a really big deal about our matchmaking process at Virtalent. Nobody wants an unhappy VA or client. Nobody!
The other big benefit is that once you’ve got a better picture of who they are, you’ll be able to nail your marketing strategy, meaning they’ll start to sit up and take notice. It’s a no brainer.
So how do you get started?
- Ask yourself some important questions
First off, have a think about your own experience to date. What do you enjoy doing? What are you really good at? What tasks and projects do you dislike? How do you like to work? What are your values and goals? Try and narrow it down.
If you stick to doing what you love, you’re much more likely to impress and you’ll build a business you adore.
- Create your ideal client profile
Do you prefer working with big companies, start-ups, individuals or small businesses? What kind of personalities do you like working with? Are they usually creative? Disorganised? Hands-off? Where in their business journey are they?
Write it all down and build a clear profile. The more detail the better.
- Get to know your ideal client
Get inside their head. What are their goals? What are their pain points? What are they struggling with? How can you help solve these problems for them? Put yourself in their shoes.
Some examples could include:
- A newly established business owner with a day job. They can only work on their business at evenings and weekends, meaning they struggle to do work that needs to be done during the working day. It’s taking a long time to grow their brand as a result!
- A business owner who is further down in their journey. They are growing their business alone, meaning they have to do everything. There are some tasks they don’t enjoy doing or aren’t very good at, and it can feel overwhelming at times. They need to streamline their day and have more space to focus.
The challenges often boil down to time, focus and skill. But it’s a good idea to hone down exactly what issues your particular target customer is facing. Once you’ve got a crystal-clear picture, you can knuckle down and tailor your marketing and messaging with them in mind. You can show them that you understand their problems and you have the solution.
The best news of all? Once you find one, others will follow!
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