Facebook communities can become a valuable asset to your VA business. But that can only happen if you know how to use them effectively. Not all communities allow you to actively market your business, but you can still promote yourself in more subtle ways.
Here’s a rundown of what you can do, to benefit from the Facebook communities you’re a part of.
Introduce yourself in new Facebook communities
When you first join a Facebook group make sure you introduce yourself! It’s not good being a shrinking violet and hiding in the background just isn’t an option for you.
Most groups will have a welcome post pinned to the top of the discussion area, whilst others may post one a few times a week. For some groups, this is the only time you can add a link to your Facebook page or your website. Take the opportunity available to you to showcase who you are, what you do and where they can find out more about you.
Look to bring value to the community
This has to be your top priority when joining any group. If you’re only joining to jump on promo threads, you’re going to be ignored.
Take the time to post helpful advice and tips within your posts. Don’t just limit yourself to your own content either – share what will bring value to others, regardless of who it’s from.
Take part in any promo threads
Most Facebook communities will have promo threads on certain days of the week. Use this time to share your free and/or paid offers. If you can, look to tailor what you offer, based on the needs of the community, and always switch up the copy – don’t just copy and paste the same thing each week!
Be an active member of the community
Remember, Facebook communities are designed to be a community. You need to be an active part of that community if you want to stand out. So take part in conversations, offer help where you can, share resources, and become a cheerleader for the others in the group.
Share your advice and knowledge
Being a part of a Facebook community isn’t about just having another place to market your business. As mentioned above, you need to be an active member of the community – and a great way to do that is to share your story.
Take the opportunity to share your journey, your stories, how and what you’re doing. Don’t be afraid to share what is and isn’t working for you, to help others. And if you share client success stories and major business accomplishments, make sure you’re doing so in a way that benefits everyone, not just you.
Facebook communities can be a great place to market your VA business, but only if you follow the rules. The tips above will help you focus on being present and visible within the communities you join – the two key elements you truly need, to make Facebook communities work for you and your business.
If you’re looking for a community of like-minded Virtual Assistants, as well as advice and support to help you grow your VA business, check out the VA Membership. There are weekly group coaching and accountability, online training, templates and PDFS, guest expert webinars and a thriving Facebook community. You can find all the details for our affordable membership, here.