It’s a hotly debated topic, having pricing on your VA website. As someone who has trained a lot of VAs, I know how many of you are still wrestling with this subject. There are pros and cons for both sides of the argument, but it’s ultimately a decision only you can make.
What I can do, however, is share what I feel are the most important points to consider, when deciding whether to have pricing on your VA website. Not only will these help you focus on what’s truly important to your business, but they’ll also help you decide whether advising your prices is something you should be doing to help your clients on their buying journey.
The pros and cons of having pricing on your VA website
When it comes to the primary arguments against advertising prices on your website, it often comes down to the following:
- It can deter potential clients from getting in touch
- Pricing can appear restrictive
- Competitors may undercut you
And if I were to narrow down the main reasons why you should have your prices on your website, it would be because it:
- Increases trust
- Avoids awkward conversations during the discovery call
- Saves you time
[By the way, if you can relate to the concerns around advertising your prices mentioned above, check out Janet Murray’s blog post on the subject. You can check it out here.]
Minimise the buying hurdles
When it comes to attracting and converting clients, you need to think about what you need to do, to make the purchase as simple and easy as possible for them.
I think people should sell as they like to buy. So would they buy a washing machine without knowing the price? Probably not! They’d want to do their research and know what the different prices were, before making a decision to buy.
It’s the same with your business. Clients want to do their research and know what they’re getting for their money. They also want it to be as painless and straightforward as possible to buy from you when they’re ready to get started.
Be transparent in your business
I personally feel that having pricing on your VA website is critical if you want to be transparent in your business. It helps alleviate any fears and worries a client may have about jumping on a call with you and discussing their needs. They don’t want any nasty surprises, and they don’t want the embarrassment of wanting to work with you, only to find they can’t afford to.
Your prices help attract the right clients for you
Having prices helps filter out those who aren’t willing to invest in you. It also enables you to stand out from other VAs. Whether that’s due to the specialised skills you have to offer, or the experience you bring to the table, your prices help set expectations. The right clients will come to you because you appeal to them.
You can still cater for bespoke services
If you offer bespoke services and struggle to give clear hourly rates or package prices on your website, you can still have pricing on your VA website. Opt for a ‘starting from’ price, or show a price range to help clients make an informed decision as to whether they can afford to work with you.
Pricing is a hotly debated topic, but in my opinion, it has a simple solution. Opt for what makes it easy for your ideal clients to take the next step. That way, you’re making the entire customer journey a more pleasant experience for them and a less embarrassing one for both of you.
Over to you! What do you think about having pricing on your VA website? Is it something you do or something you’re struggling with? Why not share your thoughts and opinions on the subject in the comments box below!