Don’t Be Afraid to Show Your Personality on Social Media – this can often be the deal breaker
There’s so much more to life than trying to market to potential clients and working, don’t you agree? So if you do nothing but post about your business and become a pushy salesperson, you’re not doing yourself justice and your followers will soon get bored and abandon you. Instead, show them what a well-rounded life you lead and pique their interest with other insights into you and your life, perhaps share some lifestyle type photos and posts.
Sharing parts of your life is just one way to develop a relationship where your audience will get to know, like, and trust you enough to want to work with you as their Virtual Assistant. These photos and funny stories will make you appear more approachable so your followers won’t hesitate to send you a message to ask questions about your how you work.
Here are just a couple of ways to lighten up the mood on Social Media and to increase your engagement with your followers:
Share Your Humour
Now, I am not saying you need to share all of the dirty jokes you know, but share a snippet about your life, perhaps you could retell a story about your children or someone you met while out walking the dog. Remember, people generally do business with people, so share it. Everybody needs a little pick me up during the day and laughing releases stress.
What are Your Weekend Plans?
Do you have a favourite thing to do on a Friday night? Or do your Saturdays find you on the sidelines of a rugby pitch? Actually mine tend to be juggling my children’s social life which is way better than mine! Maybe you volunteer for a local charity of a weekend, or even the local park run. I guarantee you’ll get some other working parents commiserating with you and you’ll bring awareness to a local business and/or charity while talking about how you plan to spend your weekend.
Love to Travel? Share Your Favourite Tips and Locations
Whether you travel for business or strictly for pleasure, sharing your notes of your favourite locations will help others. Maybe you can share inspiration that will help with planning a business retreat or conference. These types of posts are also great for starting conversations about vision boards and bucket lists. Even if your potential clients are not looking for you to book travel, they can still live vicariously through you! You will often see pictures of the various locations I am working from – I am not sharing these to gloat but to show you that freedom and flexibility to work anywhere really is possible.
Share Your Lunchtime View
Now, I don’t mean take a picture of your food and share it on Instagram but why not join a challenge where you need to post everyday and perhaps getting outside and sharing your lunchtime view might spark some conversation. Even if you’re stuck inside during bad weather, your view can stir up fun conversations by asking “would you rather type questions.” Showing a behind the scenes image of your workspace or a finished project will help people to visualise the real show – proving that you are not AI!
Show What You Do To Relax
How do you relax after a long day’s work? What pulls at your heart strings and really motivates you to push through your work load so you can enjoy your free time – is it the dog or the children? Maybe you have a hobby that keeps you out of mischief!
These are just a five quick and easy ideas of what to share online that still shows you’re a real person with a real life outside of your VA business. These types of lists are really unlimited in length because every Virtual Assistant is so uniquely different from every other business owner. So this month, I want you to showcase what makes you YOU; sharing these glimpses into your personality and your life will attract your the right audience for you. Take a moment and come up with some ideas of what you might try to give that insight. Share the ideas in the comments box below or tag a link to one of the posts where you have tried something different. You never know it could be the thing that changes someone from being a prospect into being a client!