Marketing – mention it to any small business and they’ll immediately think two things – effort and money. But at its core, marketing is really just about building relationships with your potential and existing clients. So, with that in mind, how can you effectively market on a tight budget? Focus on providing great content It […]
Your business name needs to convey your brand, expertise, value and possibly the type of business you’re in. Get the name right and your marketing and branding will flow easily – pick a wrong name and no one will remember who you are or what you do. Business names can be abstract, so they convey […]
Facebook can be a minefield for the small business owner. You want to build your business, so you need to find your ideal clients, interact with fans AND raise your profile and, as it solves all three problems, a like ladder seems like a logical move to make, right? What is a like ladder? A […]
When it comes to social media, it can be one of the best business tools in your arsenal. It gives you an ideal way to find, connect and interact with your perfect clients, as well as build potential joint venture partnerships. But social media can also take over your life! We’re told we have […]
When it comes to posting content on social media and blogs, we know regular interaction is best. We can use a social media plan to help ascertain when and what type of content we want to post, but coming up with ideas on WHAT to post and remembering those ideas can be hard. There […]