No matter what type of VA business you run, you need to be clear on your VA brand identity. It’s what your clients are drawn to, it’s what attracts them, and it’s what gets them past the browsing stage and onto that of paying customer.
But what exactly is a VA brand identity and what elements do you need to know, in order to create yours? Here’s a brief breakdown of the key elements.
What is your VA brand identity?
Your VA brand identity is all of the elements that set you apart from other VAs. It’s your values, what you say and how you say it, and how you want people to feel when they interact with your business. Think of it as your business’s personality. It’s what makes you recognisable to your clients. Get clear on your brand identity and you can foster higher levels of trust in your clients, as it helps build better relationships and connections with them.
[Hubspot has an awesome article that explains how to develop a unique and memorable brand identity – you’ll find it here.]
Your USP (Unique Selling Position) is what makes you unique. What do you have, that your collaborators don’t? What is it that you provide, that makes you more valuable to your clients? It’s the incentive that persuades your potential clients to sign up to your services, regardless of the price – it gets them thinking past the price and onto the solution.
Your USP can help you come up with your brand identity, as it highlights what you stand for, along with what makes you important and different. You can use it to then create your brand identity and how you’re going to talk about and showcase your USP.
Know your value ladder
Your value ladder is a way of mapping out your services, in an ascending order based on value and price and is an important element of your VA brand identity. It’s why we cover them in the VA Mastery Course. When you map them out you can see how you cater to the different types of client and the differing price points. For example, your free content will help the casual browser who isn’t ready to commit to becoming a client just yet. Whilst your top package of 50 hours a month, is for those who are ready to climb higher up your ladder and have more of value and commitment.
The value ladder is a great way to see where you may be missing opportunities to help your clients. For example, you may not have a middle package, one that is aimed at those who are ready to go from ad-hoc hours to a small consistent commitment each month.
Your VA Brand identity is what stands you apart from other VAs. It’s what your clients are drawn to, it’s what attracts them, and it’s what gets them past the browsing stage and onto that of paying customer.
But it isn’t always easy to come up with it on your own. Sometimes, you need someone else to help you see what makes you unique and of value to your client. That’s why we cover it in the VA Mastery Course. Not only do you have the training to help you create your own, but you also get the insights of the likeminded VAs in the VA Mastery community, to help you see what makes you awesome. It’s just one of the many ways this course helps you become an awesome VA! You’ll find all the details for the VA Mastery, here.